Eddy Herringson
HondaGrrrStills_11.jpg

Honda Grrr

Honda Grrr

LEAD DESIGNeR / COMPOSITING

Cannes Grand Prize and Black Pencil winning launch spot communicating Honda’s philosophy and introduction to the ‘The Power of Dreams’. Credits: Title: Honda ‘Grrr’ Length: 1 min 30 secs Director: Smith & Foulkes Executive Producer: Chris O’Reilly & Charlotte Bavasso Producer: Julia Parfitt Animation: Nexus Agency: Wieden + Kennedy London Creative Directors: Kim Papworth & Tony Davidson Writers: Sean Thompson, Michael Russoff &Richard Russell Group Account Director: Jonathan Campbell Account Director: Francesca Sellers Account Manager: Matt Berry Agency Producers: Charlie Tinson & Rob Steiner Music: Be Nice to the Pigeons Music Production: Amber, London ,John Waddel & Will Parnell Sound Design: Wave, London ,Johnny Burn

I was the lead designer and compositor on the multi-award-winning Honda 'Grrr' commercial, directed by Smith & Foulkes. My role included developing design work for Nexus’ successful pitch, helping secure the project. The campaign went on to become one of the most celebrated commercials of the decade, winning a Cannes Lions Grand Prix, a D&AD Yellow Pencil, and being named Adweek’s “Best Commercial of the Decade

CREDITS
LEAD DESIGNER and COMPOSITOR: EDDY HERRINGSON
Directed by Smith and Foulkes
Created at Nexus STUDIOS